Your capacity to surpass your competitors and claim the top spot in your industry’s online realm is critical to your company’s growth.
To become the go-to business in your industry, you’ll need to do several things, including better understanding your customers and providing them with the right content, as well as digging deeper at the strategic level with the help of a digital marketing agency that offers custom growth stacks for each client.
One of several jobs that will aid organizations in fine-tuning their digital marketing strategies is conducting online competitor research. This should be done as soon as possible after the onboarding process has begun.
These five tips will help you get solid insight into what your competitors are doing to improve their visibility and growth, and provide you with options to do something even better, whether you’re just getting started with your digital footprint or you’ve been up and running for a while and are just now starting to analyses your competition’s online presence.
Identify Your SEO Competitors:
An SEO competitor is that somebody that organically ranks for the primary search phrases, which pertain to your business.
In numerous cases, a business’s actual competitor and related to their SEO competitor does not line up and even in some scenarios, they do not cross industries.
Make a list of the primary search phrases, which are related to product, service, and business. After that monitor which ranks for each of their terms. If a search result ranks for numerous search phrases, then you should consider those are your main competitor.
Moreover, you can enter those keywords and check out that they rank. However, keep this mind that the person who you are considering a buyer, his perspective can change dramatically. Due to this reason, most people use organic keywords when they are finding products and services.
Use Competitor Research Tools:
You can use a variety of methods to obtain important insight into your competitors. These tools examine your competitors’ websites, compare their rankings to yours, and provide statistics on paid search and social signals in some cases.
SEMrush is an excellent tool for investigating your competitors’ organic ranking histories, as well as the keywords and search terms for which they rank. As said by ghostwriting services company before signing up for SEMrush’s trial, you can conduct a number of free searches.
SpyFu is another tool that provides more detailed competitor information, such as how much money they spend on sponsored search on average and how many organic hits they receive, and for what terms. The information is broken down into buckets for organic and paid, as seen in this SpyFu snapshot collecting the airline Jet Blue’s data, while also presenting their top competitors with access to the same data.
Check their Backlinks:
You’ll want to look at their backlink portfolio once you’ve identified your top SEO competitors. Backlinks are valuable since they help boost a site’s domain authority if the links are healthy. However, if the links are of poor quality, search engines may consider them spam, and you may see a decline in ranking or possibly a Google penalty.
A good backlink should include the following:
- They’re from a high-domain-authority site.
- Demonstrate trustworthiness.
- Have content that is relevant to the landing page’s content.
- Has a follow tag rather than a no follow tag?
To check your competitor’s backlinks, use tools like Open Site Explorer. Make a list of the best ones, what domains they belong to, and then do some research to determine what their guest posting policies are.
While looking for similar domains, you’ll want to target the same domains for backlinks, as well as any referring domain with a healthy presence in your field.
Examine their blog:
Blogging remains an important part of any digital marketing plan. According to a 2017 article published by Search Engine Journal, “blogging is crucial” for business, and “bland, run-of-the-mill blog entries won’t cut it.” According to the paper, such information is ineffectual and lazy.
Determine whether your competitor’s blog is uninspiring vanilla loaded with keywords or focuses on hot industry themes that seek to satisfy consumer requirements. With recent advancements in mobile voice search and a spike in smart home queries, content written in natural language that addresses common problems not only ranks high but also converts well.
Keep in mind that blogs are useful for more than just enhancing SEO. Good content will nurture and convert customers, keep existing buyers engaged, raise brand awareness, and set you apart from competitors.
Find out what your competitors’ blogging strategies work well and seek chances in their flaws. Be the industry’s expert voice, and your exposure and online reputation will most likely align over time.
Determine Who Your Social Media Competitors Are:
Understanding your social media competition is critical to achieving your growth objectives through a well-planned digital marketing strategy. Having a strong social media presence is advantageous since it allows you to:
- Improves SEO by generating valuable social signals for your website.
- Makes it simple to reach out to certain audiences.
- Allows others to “market for you” by sharing your material.
- Allows you to advertise the identity and voice of your company.
- Provides access to inbound workflows.
- Increases the number of visitors to your blog and product pages.
Various social media channels can be used to implement a variety of growth hacking tactics. Complex techniques including several personas engaging through automated software to conversational strategies within groups are just a few examples.
Consider using social mentioning tools like Hootsuite to learn how your competitors appear on Facebook, Twitter, and Instagram. This software allows you to not only observe how frequently your competitors post material and communicate with their customers but also allows you to manage your own social media presence.
Pay attention to the types of messages and articles that people enjoy and don’t like when examining your competitors’ social media presence. You should also determine when customers engage with your competition the most, as well as when buyers are less active.
Based on what works best for your competition, plan your content, target audience, and posting schedule. After a few months of accumulated data collecting, examine your own internal and make any necessary improvements to streamline your engagement plan.